Digital Marketing Overview

Digital Marketing Overview

Welcome to Risematic

Digital Marketing

Overview

India is evolving as one of the fastest-growing economies in the global landscape. The opportunities for growth of businesses are incredible, especially for digital marketing. It is not just an assumption that, in the coming years, digital marketers will be in high demand, but an analysis based entirely on facts.
Digital marketing requires a harder-to-find skillset than network architecture, business analytics, cloud computing or engineering.

Important Facts

35%

of the Indian population has access to the Internet, and this figure i expected to reach above 55% by the end of 2025

90%

of companies lack digital skills

87%

of companies feel digital transformation is competitive opportunity

77%

of companies consider missing digital skills as the key hurdle to their Digita Transformation

46%

of companies are investing in digital skills despite the skill shortage

75%

of total marketing budget will go to digital marketing

Jobs & Salary Packages

Social Media Analyst

Salary: 15K to 30K
Experience: With 3 years
Designation: Social Media Manager
Salary: 40K to 70K

Content Writing Executive

Salary: 15K to 25K
experience: 3 years
Designation: Content Writing Manager
Salary: 35K to 80K

Pay Per Click (PPC) Analyst

Salary: 15K to 30K
Experience: 3 years
Designation: Senior PPC Analyst
Salary: 45K to 90K

Overview

This program is ideally suited for the following professionals and aspirants:

  • Professionals who need to understand Digital Marketing/Online Marketing or get more out of their digital channels.
  • Anyone responsible for developing or implementing an organization’s online/digital strategy.
  • Traditional marketers who want to fast-track their marketing career or enter the digital world.
  • Entrepreneurs who need to maximize online channels for growing their business.

Program Highlights

This program enables participants to achieve the following:

  • Explore the emerging tools offered by the internet.
  • Access the realm of social media.
  • Monitor, evaluate and iterate traffic-building activities for marketers.
  • Integrate digital marketing and traditional marketing efforts.
  • Design tools to enhance online consumer experiences.
  • Evaluate internet marketing metrics and identify KPI (Key Performance Indicators).
  • Understand and estimate the mindset of the online consumer.
  • Provide benefit to the marketers through better consumer segmentation, forecasting consumer trends and consumer analytics.

Course Duration

12th pass with basic knowledge of
3 Months (100 Hours)

Program Highlights

  • M1: What is marketing?
  • M2: Introduction to Digital Marketing
  • M3: Graphics Designing For Business
  • M4: Video Marketing Fundamentals
  • M5: Planning & Analyzing the Market
  • M6: SEO (Basic)
  • M7: Google Analytics (Fundamental)
  • M8: Social Media Marketing (Basic)
  • M9: Online Advertising (PPC)
  • M10: Email Marketing
  • M11: Website Planning & Creation
  • M12: Lead Generation
  • M13: Advance SEO
  • M14: Google Analytics (Advance)
  • M15: Content Marketing
  • M16: Growth Hacking (Fundamentals)
  • M17: Remarketing
  • M18: E-Commerce Marketing
  • M19: Affiliate Marketing
  • M20: Preparing For Job/Freelancing/Business

Eligibility

12th pass with basic knowledge of
computer

Exam Info

Google Exam and Certification (09)
HubSpot Exam and Certification (03)

Unarmed Security Guard - USG

Unarmed Security Guard (USG) program is a 21 days training and certification program as per PSARA guidelines conducted as a full-time regular program.

The main objective of this program is to provide primary knowledge and expertise on guarding designated premises and people by manning the first tier of protection aided by appropriate security devices/equipment.

ICSS has designed sector-specific new USG courseware with the aim of widening the scope of employability of youth in the security industry. This program focuses on core responsibilities which include guarding against theft, criminal acts, emergencies, fire and other contingencies.

Program Highlights

The Unarmed Security Guard (USG) program is designed to achieve the following core objectives:

  • Generate confidence in perilous situations.
  • Provide private guarding service to people, property, premises, and businesses.
  • Provide a national & internationally recognized certification.
  • Enable the career advancement of existing security professionals.
  • Enhance the scope of employability and acceptability in the current environment.
  • Perform security tasks in accordance with basic security practices.
  • Enable the aspirants to understand the legal requirements and work within the law when undertaking private security tasks.
  • Impart knowledge about screening & search, and control access to guarded premises.
  • Provide knowledge about how to manage traffic and control parking, and perform security escort duties.
  • Enable the aspirants to carry out private security tasks in commercial and industrial deployments.
  • Enable the aspirants how to respond to emergencies; render first aid, and project a positive image of self and the organization.
  • Provide effective and efficient knowledge about how to communicate with stakeholders.

Course Duration

21 Days

Course Modules

The Unarmed Security Guard (USG) program focuses on training individuals to perform the following core responsibilities and activities:

  • Perform security tasks in accordance with basic security practices.
  • Conform to regulatory and legal requirements governing security tasks.
  • Provide guarding service to people, property, and premises.
  • Control access to the assigned premises.
  • Carry out screening and search activities to maintain security.
  • Control parking in designated areas.
  • Provide security escort.
  • Maintain health and safety.
  • Perform security tasks in commercial deployments.
  • Perform security tasks in industrial deployments.
  • Project positive image of self and the Organization.

Eligibility

8th Pass and above
Height 5’7″