Advanced Digital Marketing aims at covering the important marketing and advertising notions, revisit the major statistical tools for analysis and prediction along with thorough knowledge of online marketing and analytical tools. This course curriculum has been designed by practicing managers and subject matter experts.

This program focuses on practical learning through hands-on training, where students will be able to work with marketing datasets, virtual website optimization, dummy display ads, etc. The most important features of this program include the live experience of analyzing responses with analytical software; launching of dummy display ads; and creating optimization of the website through Google AdWords.

At the end of this course, the aspirants will understand various channels and activities essential to plan, implement and manage an effective digital marketing strategy for their businesses. The course will prepare them for various online marketing certificates like Google Ad Words, Facebook, Google Analytics (GA), etc. As an initiative, this program is designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch a campaign for their organizations. Certificate in Digital Marketing analytics is recommended to anyone engaged in the planning, implementing or monitoring the digital strategies at their organizations – or anybody who is intended to add a new skill set and pursue a career in this dynamic field of online marketing.

The program is appropriate for professionals of all levels and disciplines, as job roles have progressively become multifaceted and multitasking and most projects are executed with lean teams. Participants will also learn how to leverage various digital marketing strategies to gain a competitive advantage for both their business and career.